contribution: Creative Director & Head Designer team: Alberto Lozano, Oliver Toledo

At BIGtoken, I was responsible for much of the creative work that shaped how people experienced the brand. I led the redesign of the mobile app, helped define and evolve the visual identity, and worked across product, marketing, and advertising to create a consistent brand experience. My role included everything from UX/UI design and creative strategy to developing ad campaigns, storyboards, motion graphics, video content, packaging, brand assets, and a custom mascot that became part of the brand's personality. I worked closely with teams across the company to turn ideas into experiences that felt engaging, useful, and true to the brand.