Industry

SaaS Referral Platform

Client

blabber

Contribution: Creative Director & Designer team: David Lee, Oscar Pino

Led the creative direction and development of Blabber, an innovative communications platform, by creating a comprehensive brand book, designing a distinctive mascot identity, and developing a modern website experience. The mascot was strategically crafted to embody the whimsical, approachable, and easy-going personality of the Blabber brand—reinforcing the seamless and stress-free communication experience the platform brings to its clients. The result was a cohesive and engaging brand presence throughout the platform and broader marketing ecosystem.

Dazzle Logo with sign vertical
Dazzle Logo with sign horizontal

Goal

The final brand system and mascot were approved and adopted by the blabber team as their permanent visual identity, giving them a consistent, ownable brand presence to carry forward across all future partner and client touchpoints.