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Industry

Health & Wellness / E-commerce

Client

Ederra

Contribution: Branding Consultant

As Ederra's Brand Consultant, I provided the visual and creative guidance that connected the brand across its website, sales decks, photography and packaging so a founder-led farm brand could walk into clinics, grocery chains and restaurant kitchens and look like it belonged in every single one of them. Problem: Ederra had a powerful product and a real farm-to-body story. It grows broccoli microgreens, sprouts and lion’s mane in San Diego and turns them into EMPWR+. But the brand had to win over very different audiences, from wellness practitioners and grocery buyers to chefs and everyday consumers online, and each one needed a different reason to say yes. How could we make a founder-led farm brand feel premium, credible and consistent everywhere it showed up?

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Solution:

As Ederra’s branding consultant, I provided the visual and creative guidance that connected the brand across its website, sales decks, photography and packaging. First of all, I helped shape a clean, elegant visual system grounded in nature and science, so every touchpoint felt like one brand. Secondly, I guided the website experience and landing pages, translating product benefits and wellness messaging into clear, engaging digital experiences built to educate and convert. And lastly, I built a shared deck system with tailored narratives for practitioners, retail buyers and restaurants, so the founder could walk into any meeting with a story that spoke their language. Today the brand is on shelves at Jimbo’s and was approved at Sprouts Farmers Market in June 2026, and seeing it reach grocery shelves, clinics and kitchens has been incredibly rewarding.