contribution: Creative Director & Head Designer

Led the strategic vision and execution of the brand’s visual identity, defining the design language, tone, and creative direction across all brand experiences. As part of the identity system, I developed KinderGuard’s logo—a custom “K” inspired by the motion of a child mid-cartwheel, designed to reflect the innocence, joy, and vitality of childhood at the core of the brand’s mission. The result is a refined yet forward-thinking identity that balances timeless and contemporary design, built to resonate with parents, political advocates, and government stakeholders alike.